Selling products online can get complicated quickly and retailers often find that the traditional ‘one-size-fits-all’ eCommerce solutions are not the right fit at all. Shopping cart integrations, inventory management, POS integrations, customer login profiles and more are all complex features that go beyond the needs of most online to-go and delivery sales for the craft alcohol industry.

We’ve simplified selling online by focusing on the features that matter most to craft alcohol producers and retailers. Due to COVID-19 restrictions, our client Métier Brewing is shifting from an on-premise sales model to an online to-go and delivery sales model. We expect that as restrictions and laws are eased to again allow traditional on-premise sales, a large set of consumers will have adapted to and prefer online to-go and delivery options. Making businesses like Métier Brewing set up for success in the long term.

Considerations for selling online:

  • While on-premise restrictions are in place, make the online store the primary landing page of your website.

  • Clearly state the types of products, sizing and prices that are currently available.

  • Allow customers to pre-pay for their order online for no-contact pickup and delivery.

  • Clearly define your delivery area with zip code or city logic-check.

  • In addition to your craft alcohol products, expand sales by adding merchandise and gift card options.

  • Always, always, always make your website mobile friendly.

If you’d like to learn more about selling online or just have questions, we’d love to hear from you!

Imbibe Digital